Radical Review

Was feeling really down this morning as I sat down to work.  I decided not to do anything work-related as I'd have to do it all again, so talked to some friends instead.

I do need to sit down and think seriously about where my writing is going, and just as I was feeling pants, I checked out Leon's blog and he'd posted the mantra of Flo Heiss, Creative Director at Dare Digital. To pass the Flo Test, ask yourself when reviewing your work...

Is it bold?

Is it different?

Is it engaging?

Am I proud of it?

Could it be better?

As yet I don't know, but I'll be looking at my work through these eyes from now on.

Sarah